Chance The Wrapper

KIT KAT

The famous KitKat jingle hadn't been updated since the early 90s and had no relevance with our teen target. So we gave it a much needed revamp by collaborating with their favorite wrapper…err, rapper. The idea generated over 1.1 billion impressions, earned 129 organic media placements, and trended on both Twitter and Facebook. But the best part was seeing tiny Chance The Wrappers everywhere for Halloween that year.

FORBES
TIME MAGAZINE
HYPEBEAST
BILLBOARD
VICE
FAST COMPANY
THE GUARDIAN